Media Literacy

You are here: European Initiative for Education > Media Literacy

BonJour!

BonJour - Project LogoThe objective of the BonJour! project is to enhance media literacy among older individuals by focusing on journalism and digital skill improvement. This effort aims to foster social activism among seniors and bridge the generation gap in digital proficiency. A key aspect of the plan involves establishing a pool of Media Educators for the Elderly, a role that is currently lacking despite its pressing need. The target groups include adult educators, senior educators, media educators, as well as individuals aged 55+ and senior learners.

The implementation strategy includes conducting a learning needs analysis for seniors in media education, providing training for Media Educators for the Elderly, and offering courses for seniors to enhance critical thinking and ICT skills through media literacy and journalism. Additionally, the plan involves creating a handbook and guidelines for Media Educators, developing a curriculum for seniors, and launching a pilot program where elderly individuals actively contribute to media and digital content creation.

Expected outcomes include the establishment of a methodology for Media Literacy for the Elderly centered on journalism, the identification of the Media Educator profile, and the creation of a pool of Media Educators for the elderly. Furthermore, the initiative aims to produce a guide for Media Educators, an e-learning platform tailored to seniors’ needs, and tangible learning materials for elderly individuals.

Partners

EduVita LogoThe project is coordinated by EduVita, an educational, cultural and intergenerational centre in the heart of Lecce, Southern Italy, founded in 2019.

EduVita is a place of connection between past, present and future: we create learning opportunities to improve the quality of life of elderly and young people through intergenerational dialogue. Our NGO is active both locally and internationally, participating in Erasmus+ research and mobility programmes in the field of Adult Education.

We focus on pedagogical research, innovating teaching and learning processes, designing learning settings and developing new methodologies based on Adult Education and Intergenerational learning approaches.

Fundacja Pro Scientia Publica

PSP LogoFundacja Pro Scientia Publica is a non-profit NGO established in September 2010 in Wroclaw, Poland.
It creates, tests, and adapts senior learners’ curricula and provides high-quality guides for adult educators covering the three main areas: artistic, digital education, and critical thinking.
All courses are designed based on developing competencies for LLL that are essential to citizens for personal fulfilment, a healthy and sustainable lifestyle, active citizenship, and social inclusion.

Europäische Bildungsinitiative

EBI Logo - Logo of the European Initiative for EducationThe “Europäische Bildungsinitiative” (EBI) in Wiener Neustadt, Austria, is a non-profit focusing on innovative education, training, and culture for adults and educators. It comprises training, technical, and research departments, offering courses, multimedia and interactive content development, and research on teaching methods. Activities include adult and school education, vocational training, and higher education courses. The EBI team consists of volunteers, including trainers, administrators, and researchers, paid only for specific project work or training activities.
Peter Mazohl and Harald Makl will be coordination the Austrian team.

Web: www.advanced-training.net 
Contact: info[at]advanced-training.at

International Foundation for the Development of Adult Education

IFAE LogoThe International Foundation for the Development of Adult Education (IFAE) was registered on March 2023 in Warsaw, Poland.

The mission of the Foundation is improving the quality of human life and development of civil society through lifelong learning and media education.

Programmes we are currently running:

  • Virtual University (virtualny.live) – short courses and individual classes at Zoom on a wide variety of topics (history, art, literature, psychology, economics, etc.).
  • IFAE MediaLab School (media.ifae.live) Online and offline courses for beginners in journalism and blogging
  • School of Media Competences for activists of NGOs
  • BonJour – Enhancing the Critical Media Literacy of the Elderly throught Digital Education and Journalism

Web: www.ifae.live
e-mail: foundation.edulife@gmail.com

Nazilli Hayat Boyu Ogrenme Dernegi

The description is in progress.

My Madeira Island

My Madeira LogoAssociação MY MADEIRA ISLAND is a non-profit association to support the social, economic and cultural development of Madeira Island according to the Sustainable Development Goals.
We contribute to the goals by organizing non-formal educational events and actions for young people and adults, at the local and international level, and online initiatives.
My Madeira focuses on the following areas:

  • Media literacy and critical thinking learning programs for young people and adults;
  • Digital literacy and cybersecurity;
  • Storytelling and creative writing, photography workshops, video-making workshops.

We also run an online magazine that talks about the island of Madeira and its people.

Go to top

BonJour Project – aims, activities, and results

We aim to enhance the media literacy of older individuals through journalism and digital skills improvement, which will, in the long term, aid in their social activism and lessen the generational digital gap. A group of media educators for the elderly will be established; such a role is currently non-existent, yet it is increasingly necessary today.

Target Groups

  • Adult Educators, Senior Educators, Media Educators
  • Adults aged 55+ and senior learners

Implementation

  • Conducting a learning needs analysis for seniors in media education
  • Providing training for Media Educators for the Elderly
  • Offering training for seniors in critical thinking and ICT skills through media literacy and journalism
  • Developing a Handbook and Guidelines for Media Educators
  • Enhancing the media and digital literacy of elderly individuals through curriculum development for seniors and an e-learning platform
  • Conducting pilot activities for seniors, enabling them to become creators of media and digital content.

Expected Results

  1. A methodology for Media Literacy for the Elderly, focusing on journalism alongside digital skills development
  2. Identification of the Media Educator profile
  3. Creation of a pool of Media Educators for the elderly
  4. A guide for Media Educators of the elderly, including a curriculum for training trainers of seniors and guidelines for adult centres
  5. A two-threshold e-learning platform for media literacy and journalism training for seniors, complete with curriculum and learning materials for elderly individuals.
Go to top

Related articles

BonJour – new Project on Journalism & Fake News
EBI is proud to be a partner in the BonJour Project, coordinated by EduVita (from Lecce, Italy). The objective of the Read more
BonJour: Kick-Off in Lecce
We are excited to convene the Kick-off Meeting at the EduVita Intergenerational Centre in Lecce, marking the beginning of our Read more

 

Go to top

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

BonJour – new Project on Journalism & Fake News

PeterMaz BonJour, Project
BonJour – new Project on Journalism & Fake News

EBI is proud to be a partner in the BonJour Project, coordinated by EduVita (from Lecce, Italy). The objective of the project is to enhance media literacy among older individuals by focusing on journalism and digital skill improvement. This effort aims to foster social activism among seniors and bridge the generation gap in digital proficiency. A key aspect of the plan involves establishing a pool of Media Educators for the Elderly, a role that is currently lacking despite its pressing need. The target groups include adult educators, senior educators, media educators, as well as individuals aged 55+ and senior learners.

Aims in this Media Literacy Project

BonJour - two elderly people reading news in a coffee shop.
This project targets elderly people and will create a new kind of educator: The “Media Educator for Adults”, supporting this group to handle news without problems.

The implementation strategy includes conducting a learning needs analysis for seniors in media education, providing training for Media Educators for the Elderly, and offering courses for seniors to enhance critical thinking and ICT skills through media literacy and journalism. Additionally, the plan involves creating a handbook and guidelines for Media Educators, developing a curriculum for seniors, and launching a pilot program where elderly individuals actively contribute to media and digital content creation.

Expected Results at the End of the Project

Expected outcomes include the establishment of a methodology for Media Literacy for the Elderly centered on journalism, the identification of the Media Educator profile, and the creation of a pool of Media Educators for the elderly. Furthermore, the initiative aims to produce a guide for Media Educators, an e-learning platform tailored to seniors’ needs, and tangible learning materials for elderly individuals.

The kick-off meeting of the project took place March 13th, 2024, in Lecce. [read more]

Go to top
The project’s number is 2023-1-IT02-KA220-ADU-00016032, the complete title “BonJour! Enhancing the Critical Media Literacy of the Elderly through Digital Education and Journalism”. We appreciate the funding of the European Commission for this project.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

BonJour: Kick-Off in Lecce

PeterMaz BonJour, Project, Technology Enhanced Teaching
BonJour: Kick-Off in Lecce
We are excited to convene the Kick-off Meeting at the EduVita Intergenerational Centre in Lecce, marking the beginning of our collaborative endeavour in the frame of the BonJour Project, an adult education media literacy cooperation. This meeting is a critical first step in launching our project, bringing together a diverse group of experts and professionals.

The partners in this Media Literacy Adult Education Project

EduVita is the coordinator in this project. It is an educational and cultural center in Southern Italy founded in 2019 to improve the quality of life for all ages through intergenerational learning. They focus on social activities for elderly people and innovative teaching methods. Currently, Hanna Urbanovich, Damiano Verri, and Teresa Voce are in the project team.

  • Associação MY MADEIRA ISLAND, represented by Anastasia Mazur, and Andreia Jesus is a non-profit that supports Madeira Island’s cultural and social development through educational events and activities. They focus on helping young people gain digital skills and find online work due to the island’s limited job market.
  • Foundation Pro Scientia Publica (Poland), represented by Aleksander Kobylarek and Martyna Madej, is a non-profit organization focused on adult education, especially for elderly people. They provide workshops and seminars on various topics to help seniors stay socially engaged and develop new skills.
  • Our organisation, the European Initiative for Education (EIE), a non-profit organization in Austria, promotes innovative education and training methods for adult learners and educators. They focus on technology-enhanced learning and developing new teaching techniques. Peter Mazohl participated in the meeting.
  • Fundacja Imienia Juliusza Mieroszewskiego (Foundation of Juliusz Mieroszewskiego), established in 2013, focuses on strengthening ties between Central and Eastern European countries through educational and cultural initiatives. They promote lifelong learning, especially for older adults, by offering virtual courses, training educators, and supporting programs like the Golden Age University in Belarus. From this organisation, Lana Rudnik, Vitaut Rudnik participated in the meeting.
  • Nazilli Hayat Boyu Öğrenme Derneği (Nazhayat) is an association founded in 2015 by educators to bridge generations and cultures. They focus on re-invigorating adults over 50 after retirement and offer courses for teenagers and adults. Their main goal is to integrate retired people back into society and promote active ageing through various activities. With a core group of 30 active members, mostly volunteers, Nazhayat benefits numerous participants both in Nazilli and online. Participants: Hasan Yuce, Emin Masalcı.
Each partner brings a wealth of knowledge and experience vital to the project’s success.

During the Meeting

A session designed to welcome participants, aimed at fostering camaraderie and collaboration among all partners. Each partner provided a brief introduction, detailing their organization’s role and contributions.
Kick-Off meeting BonJour Project Lecce
The Kick-Off meeting of the BonJour Project took place in Lecce, in the rooms of EduVita.
The meeting featured a comprehensive outline of the project, including detailed descriptions of the work packages, with a focus on the specifics, responsibilities, and forthcoming steps of WP2. There will be a discussion on project management strategies, communication methods, financial rules, and the partnership agreement to ensure clarity and cohesion in our collective effort. Additionally, the meeting will focus on establishing quality benchmarks, evaluation plans, and risk mitigation strategies to guide us on our path to success.

Summary

This Kick-off Meeting promises to be a milestone event, setting the foundation for our collaborative work on media literacy. It’s an opportunity to align our goals, understand our roles, and embark on this journey with a shared vision and enthusiasm. We look forward to a productive meeting that paves the way for our project’s success.
Go to top
The project’s number is 2023-1-IT02-KA220-ADU-00016032, the complete title “BonJour! Enhancing the Critical Media Literacy of the Elderly through Digital Education and Journalism”. We appreciate the funding of the European Commission for this project.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.